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Four pillars for a successful content strategy

Pieter Vereertbrugghen

Many companies see content marketing as a complex obstacle course. Those obstacles can often be reduced to four pillars that brands and companies must get a grip on in order to develop a successful strategy. Or how to build an audience in the long term with the aid of content, data and your entire organisation?

Strategy Insights

Content marketing: not a cost but an investment

Pieter Vereertbrugghen

Most companies regard their investments in terms of content marketing as operational expenditures (OpEx), whereas content marketing should actually be labelled an investment (Capital Expenditures or CapEx). After all, content generates added value and is one of the most important long-term assets of a business.

Strategy Insights Content

How content as a service does help your brand

Pieter Vereertbrugghen

Quite a few marketers hardly have an insight into the consumer need they are trying to satisfy and the place of content in that process. All too often, marketers use social media as an amplification tool. And the success of content marketing is preferably measured on the basis of improved sales results, often one month after the start of the action. How can you avoid these common pitfalls?

Strategy BTOB Insights Content

The basis for success? Creativity in combination with data

Pieter Vereertbrugghen

Successful content marketing is always a mix of data and creativity. The importance of data in this combo is often underestimated. It’s not about the number of views, likes or shares. Content marketing needs to generate conversions to be successful. And efficient data use helps to define and quantify the success of every stage of the customer journey.

Data Strategy Insights

How cypres’s content marketing story began

Insights Newsroom

11 practical tips for creating effective video testimonials

Pieter Vereertbrugghen

Are you convinced of the added value video testimonials can create to recommend your product or service to potential clients? These 11 tips will help you get started.

Creation Insights

If you're someone who thinks that technology has intruded too far in our lives, here's some bad news: it’s getting turned up another notch. 'Wearable' technology is all the rage, and soon enough you'll be sporting a computer on your wrist – or even your face. The possibilities for compelling content on these devices are endless – and soon you won't even notice you're wearing them.


Evaluate your content in 5 steps

Martine Peleman

If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.

Strategy Insights Newsroom

Content marketing is one of the most popular ways of generating leads. A staggering 91% of B2B marketers use content to collect details of potential customers. How do you collect leads? And how do you qualify them?

Data Strategy Insights Content

The ACC believes in content

Hans Hermans

Cypres is a member of Custo, the Belgian association for custom content and content marketing agencies. This year CUSTO moved from ThePress to the ACC, the association of Belgian communication agencies. CUSTO´s blog Content Talk discussed this with Johan Vandepoel, CEO of ACC, and Pieter Vereertbrugghen, CUSTO president and managing partner of Cypres.

CUSTO, the association for custom content and custom publishing agencies, recently joined the ACC, the association of Belgian communication agencies. We discussed this with Johan Vandepoel, CEO of ACC, and Pieter Vereertbrugghen, the president of CUSTO.

Insights Newsroom
Valentina D’Efilippo gave an interview on visual storytelling in The Content Room. This interview will acquaint you with the multidisciplinary designer and co-author of ‘World History in Infographics’.
Data Insights