Many companies see content marketing as a complex obstacle course. Those obstacles can often be reduced to four pillars that brands and companies must get a grip on in order to develop a successful strategy. Or how to build an audience in the long term with the aid of content, data and your entire organisation?
Most companies regard their investments in terms of content marketing as operational expenditures (OpEx), whereas content marketing should actually be labelled an investment (Capital Expenditures or CapEx). After all, content generates added value and is one of the most important long-term assets of a business.
Quite a few marketers hardly have an insight into the consumer need they are trying to satisfy and the place of content in that process. All too often, marketers use social media as an amplification tool. And the success of content marketing is preferably measured on the basis of improved sales results, often one month after the start of the action. How can you avoid these common pitfalls?
Successful content marketing is always a mix of data and creativity. The importance of data in this combo is often underestimated. It’s not about the number of views, likes or shares. Content marketing needs to generate conversions to be successful. And efficient data use helps to define and quantify the success of every stage of the customer journey.
How cypres’s content marketing story began
Are you convinced of the added value video testimonials can create to recommend your product or service to potential clients? These 11 tips will help you get started.
If you're someone who thinks that technology has intruded too far in our lives, here's some bad news: it’s getting turned up another notch. 'Wearable' technology is all the rage, and soon enough you'll be sporting a computer on your wrist – or even your face. The possibilities for compelling content on these devices are endless – and soon you won't even notice you're wearing them.
If you’ve been doing content marketing, you'll probably want to clearly identify and evaluate its effects. If you do, this blog post is a must-read. Follow these 5 essential steps for a successful and efficient content audit.
Content marketing is one of the most popular ways of generating leads. A staggering 91% of B2B marketers use content to collect details of potential customers. How do you collect leads? And how do you qualify them?
Cypres is a member of Custo, the Belgian association for custom content and content marketing agencies. This year CUSTO moved from ThePress to the ACC, the association of Belgian communication agencies. CUSTO´s blog Content Talk discussed this with Johan Vandepoel, CEO of ACC, and Pieter Vereertbrugghen, CUSTO president and managing partner of Cypres.
CUSTO, the association for custom content and custom publishing agencies, recently joined the ACC, the association of Belgian communication agencies. We discussed this with Johan Vandepoel, CEO of ACC, and Pieter Vereertbrugghen, the president of CUSTO.