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Bpost

Sparkle, the magazine that keeps on surprising advertisers and agencies

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How do you put In-Home Advertising (adverts via the letterbox) as a medium on the agenda of agencies and advertisers? How do you convince them that the letterbox is still an important touchpoint? Simple: you set a good example yourself…

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Practice what you preach

There’s no better way to advertise the letterbox than … via the letterbox. With Sparkle, we put the letterbox in the wider context of marketing demands of advertisers and agencies. By inspiring this target group, we gave bpost – and partners UBA and ACC – extra visibility and credibility in the media and advertising world.

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Show, don’t tell

To surprise the audience – who are very used to media – each time, every Sparkle looks different. An adapted process, with lots of space for brainstorming, ensures that we make every issue unique. From design and paper, content and folding technique, to the way in which it arrives in the recipient’s letterbox, Sparkle knows how to attract attention. And how to keep it.

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Content and context

Do you want to provide not only content, but also context? Then a magazine is always a good choice. Interviews with experts, striking numbers, trends, best practices… You can easily cover a wide mix of topics. What’s more, it’s a warm and personal medium, ideally suited to strengthen the bond with your target group.

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Multiple awards

Since the first Sparkle in 2014, the magazine has won multiple national and international awards. We’ve won prizes at the Cuckoo Awards, the BOCA Awards, the Pearl Awards, the B2B Press & Communication Awards and more.

Sparkle n°13

Sparkle cover 13
BOCA Awards 2020

BOCA Awards 2020

CRAFTMANSHIP
BEST PRINT COVER

Sparkle cover 12

Sparkle n°11

Sparkle cover 11
Award Grand Prix

Grand prix
content marketing awards 2019

CREATION

Sparkle cover 10
BOCA award

BOCA Awards 2019

CRAFTMANSHIP
BEST PRINT COVER

Sparkle cover 9
BOCA Award

BOCA Awards 2019

CRAFTMANSHIP
BEST PRINT PUBLICATION
(B2B)

Sparkle cover 9B
BOCA Award

BOCA Awards 2018

BEST PRINT COVER &
BEST CREATION
PRINT PUBLICATION

Sparkle cover 8

Sparkle n°7

Sparkle cover 7
Cuckoo award

Cuckoo Awards 2017

BEST CONTENT DESIGN
SILVER

Sparkle cover 6

Sparkle n°5

Sparkle cover 5
Cuckoo award

Cuckoo Awards 2016

BEST CONTENT DESIGN &
BEST CONTENT TOOL PRINT

Sparkle cover 4

Sparkle n°3

Sparkle cover 3

Sparkle n°2

Sparkle cover 2
Pearl award

Pearl Awards 2014

EXCELLENCE IN DESIGN
BEST OVERALL DESIGN B2B

Sparkle 1 cover