Bpost
Sparkle, the magazine that keeps on surprising advertisers and agencies
bpost
How do you put In-Home Advertising (adverts via the letterbox) as a medium on the agenda of agencies and advertisers? How do you convince them that the letterbox is still an important touchpoint? Simple: you set a good example yourself…
Practice what you preach
There’s no better way to advertise the letterbox than … via the letterbox. With Sparkle, we put the letterbox in the wider context of marketing demands of advertisers and agencies. By inspiring this target group, we gave bpost – and partners UBA and ACC – extra visibility and credibility in the media and advertising world.
Show, don’t tell
To surprise the audience – who are very used to media – each time, every Sparkle looks different. An adapted process, with lots of space for brainstorming, ensures that we make every issue unique. From design and paper, content and folding technique, to the way in which it arrives in the recipient’s letterbox, Sparkle knows how to attract attention. And how to keep it.
Content and context
Do you want to provide not only content, but also context? Then a magazine is always a good choice. Interviews with experts, striking numbers, trends, best practices… You can easily cover a wide mix of topics. What’s more, it’s a warm and personal medium, ideally suited to strengthen the bond with your target group.
Multiple awards
Since the first Sparkle in 2014, the magazine has won multiple national and international awards. We’ve won prizes at the Cuckoo Awards, the BOCA Awards, the Pearl Awards, the B2B Press & Communication Awards and more.
BOCA Awards 2022
CRAFTSMANSHIP AWARD
BEST CONTENT DESIGN
BOCA Awards 2022
CRAFTSMANSHIP AWARD
BEST PRINT COVER
BEST CONTENT DESIGN
BOCA Awards 2021
CRAFTSMANSHIP AWARD
Best Print Publication B2B
BOCA Awards 2021
CRAFTSMANSHIP AWARD
Best Print Publication B2B
BOCA Awards 2020
CRAFTMANSHIP
BEST PRINT COVER
Sparkle n°11
Grand prix
content marketing awards 2019
CREATION
BOCA Awards 2019
CRAFTMANSHIP
BEST PRINT COVER
BOCA Awards 2019
CRAFTMANSHIP
BEST PRINT PUBLICATION
(B2B)
BOCA Awards 2018
BEST PRINT COVER &
BEST CREATION
PRINT PUBLICATION
Sparkle n°7
Cuckoo Awards 2017
BEST CONTENT DESIGN
SILVER
Sparkle n°5
Cuckoo Awards 2016
BEST CONTENT DESIGN &
BEST CONTENT TOOL PRINT
Sparkle n°3
Sparkle n°2
Pearl Awards 2014
EXCELLENCE IN DESIGN
BEST OVERALL DESIGN B2B