There’s no better way to advertise the letterbox than … via the letterbox. With Sparkle, we put the letterbox in the wider context of marketing demands of advertisers and agencies. By inspiring this target group, we gave bpost – and partners UBA and ACC – extra visibility and credibility in the media and advertising world.

To surprise the audience – who are very used to media – each time, every Sparkle looks different. An adapted process, with lots of space for brainstorming, ensures that we make every issue unique. From design and paper, content and folding technique, to the way in which it arrives in the recipient’s letterbox, Sparkle knows how to attract attention. And how to keep it.

Do you want to provide not only content, but also context? Then a magazine is always a good choice. Interviews with experts, striking numbers, trends, best practices… You can easily cover a wide mix of topics. What’s more, it’s a warm and personal medium, ideally suited to strengthen the bond with your target group.