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Steliau’s Digital Expansion

A growing giant in need of a digital home

The secret behind Steliau Technology's digital expansion

Steliau

Steliau isn’t just growing, it’s expanding at warp speed. With a presence in France, Italy, Portugal, and Spain and ambitions to break into Belgium, the Netherlands, the UK, Scandinavia, and even Asia, they needed a website that could keep up.

But not just any website. They needed a scalable, centralised digital hub that could evolve alongside their international expansion. A site that would unify their growing network while maintaining local flexibility. Oh, and it had to be sleek, intuitive, and built for inbound marketing success. No pressure, right?

Let’s just say we were up for the task to lay the digital foundations for Steliau’s next big leap.

Building from the ground up 

Before jumping into design and development, we did what we do best: we listened, analysed, and strategised. We took a deep dive into Steliau’s business, its market positioning, and the nuances of each region it operates in. This allowed us to create a structure that made sense—not just for today, but for the company’s future growth.  

 

A multi-site, one CMS solution

Instead of managing separate websites for every country, we built a multi-site system within a single CMS. This means:

  • A consistent brand experience across markets.
     
  • A flexible structure that allows each country to localise content while maintaining a unified look and feel. 
     
  • Scalability at its core, ensuring new regions can seamlessly integrate into the platform. 
 

Inbound marketing that works harder 

Steliau stands out in its sector by thinking with its customers, not just for them. To support this approach, we implemented inbound marketing tools designed to convert visitors into leads. Smart HubSpot integrations ensure every customer interaction is tracked and followed up efficiently, with automated workflows making sure no opportunity slips through the cracks.  

 

Empowering the team 

A new system is only as strong as the people using it. That’s why we didn’t just hand over a shiny new platform, but made sure the Steliau team knew exactly how to leverage it. Through workshops and training sessions, we helped their teams get up to speed with HubSpot, making inbound marketing second nature. 

 

A digital powerhouse that’s just getting started  

Today, Steliau has a fully operational, scalable multi-site that serves as the backbone of its digital presence. And the best part? This is just the beginning. With ongoing SEO and inbound marketing support, we’re not just handing over a website, we’re building a long-term strategic partnership to support their continued expansion. 

This project proves that growth isn’t just about adding more, but about building smarter. Whether you’re scaling up, breaking into new markets, or rethinking your digital presence, we’re here to make sure your brand doesn’t just grow… It thrives. 

 

Ready to build something big? Let’s make it happen.

Multisite CMS voor expansie