Agoria
Communication shapes the labour market of tomorrow
Agoria
The labour market is changing at breakneck pace. Digitalisation plays a key role in this process. What challenges lie ahead? And how can we create a sustainable labour market for the future? In the extensive study ‘The Future of Work’, Agoria mapped the evolution of the domestic labour market until 2030 in detail and formulated a number of recommendations. The study’s findings concern everyone - political world, education, the business world and employees. Cypres designed the strategic communication approach as well as the corresponding campaign.
Crystal-clear content...
This extensive study contains a host of valuable information and analyses. To present these results to the right target groups in the right way, Cypres took charge of the key steps in the content life cycle. The starting point was a strategic report with the right findings, figures and recommendations.
... in an attractive format
In addition to giving strategic advice we also determined the emphasis in terms of content as well as the concept, tone and style. The result was a visually attractive and concise booklet in A5 format. Crystal-clear and with relevant content custom-tailored to the different target groups. The austere visual style and tone were carried over into a powerful pitch presentation so that Agoria could share the same core messages convincingly during events and meetings with policy makers, members and the business world.
Be The Change – Campaign converts study into action
The study revealed a great many challenges for the future. They require a joint approach by governments and local authorities but also by educational institutions, employed and unemployed persons. In order to mobilise all these actors Cypres set up a broad campaign that primarily targeted businesses and schools but that appealed to a much larger audience in terms of visibility.
A campaign for every target audience / ‘Be the Change’ is an appeal to everyone to come up with ideas and actions on the subject of ‘the future of work’. We developed the campaign from a to z, both for print, digital and social media. In addition we outlined the different phases for after the campaign. For instance, we designed a charter for businesses who made a commitment and agreed to throw their weight behind the labour market of tomorrow.
